More men are getting aesthetic treatments than ever before. You need spa equipment and techniques suitable for men’s skin.
In 2020, the American Society of Plastic Surgeons reported that 1,109,483 men underwent an aesthetic treatment. If medspas want to attract more male customers, they need to learn how to properly market to them while providing them with exceptional treatments.
Men’s skin is different. Treating men requires a slightly different technique.
On average, men have 20%-25% thicker skin, larger pores, and men produce more oil. Many men also have facial hair. Men also produce more collagen than women!
So what does this all mean for aestheticians providing facials and anti-aging treatments to men? It just means there are skin concerns men are prone – such as acne, enlarged or clogged pores, razor burn, and other shaving-related skin concerns.
As an aesthetician providing facial treatments, it’s essential to understand men’s skin concerns and what causes them. This awareness can help tailor your facial services menu to better reach men and solve their facial skin concerns.
Spa equipment suitable for men’s skin
The spa equipment you choose to have in your medspa directly affects the effectiveness of the treatments you offer. Facials for men have an additional challenge women’s facials do not have – facial hair and sometimes a lot of it. There is such a thing as too much facial hair for a facial, but if your spa equipment has powerful suction and other features with adequate power levels, then there’s no reason why a modest amount of facial hair should negate the effects of the facial treatment.
Common skin concerns men have:
- Oily skin
- Enlarged pores
- Dark circles
- Fine lines and wrinkles
- Crow’s feet
- Acne and adult acne
- Acne scars
- Razor burn
- Ingrown facial hair
- Skin texture concerns
- Skin discoloration
DermaJEM prides itself in creating top-of-the-line spa equipment.
DermaJEM’s Anima line has been created after carefully considering the real-world needs of aestheticians and their customers. All of our equipment is built using the latest technology, materials, and software. Our equipment is backed by a 30-month warranty and a 30-day return policy to give you peace of mind knowing we stand by our products.
Live 1-on-1 training with our spa equipment.
Every Anima spa equipment purchase includes a free live training session with our head training technician. During your live training session, we’ll cover various techniques and services you can perform with our equipment, including how to properly provide men with a facial treatment that will convert them into a recurring customer.